Hiya,
I’ve been having some thoughts recently about email, company image, and shared workspaces. Have you ever been emailing a company about several unrelated topics, only to notice that your inquiries to sales@company.com, finance@company.com, and development@company.com are all replied to by fred@company.com? Fred sure does wear a lot of hats at this business! And how can we classify his responses at a glance in they all come from the same address? Worst of all, what happens when Fred goes on holiday?
When we call a support line for a new widget manufacturer, we don’t care who talks to us. Any support worker will be able to solve our problem. However, we could just as easily call a specific extension and talk to a specific person. We can do the same with email – to reach a general group, we have distribution lists, forwarding to groups, and the like, while personal email addresses are nothing new – but those are clumsy and inefficient. Wouldn’t it be ideal for replies to a group to come from a consistent email address, and wouldn’t it be even better for an inbox to be accessible by all the members of a team? This is a collaborative workspace, where the whole team can function as a well-oiled machine.
So here’s how to set up a Support group. Create a shared workspace on your BC200, enable email service, such as support@example.com, and add each member to it. Then go to each team member’s computer and configure their email client to subscribe to the Support shared inbox. Now, when a message is received, it is readable by all members of that shared workspace. This isn’t the same as sending a copy to each person, so if one person handles the message those changes are visible to ”’all”’ members of the workspace.
To make it appear as as if we are sending email as Support, we must create a “Support Identity” on our email client that sends messages as support@example.com. All major email clients (Outlook, Mail, Thunderbird) have this capability, but here’s how to set it up with Sutus Webmail. (If you don’t have it, go here to sign up. Sutus Webmail )
1. Log on to Webmail, and click on ‘Personal Settings.’
2. Click the’ Identities’ tab, and click the ‘New Identity’ button.
3. Enter your display name (Widget Co. Support for our example,) and the email address (support@example.com).
4. Now, when sending email, you have the choice to send as either yourself or your group.
This keeps privacy for the team members by not forcing them to use a personal address for all company business, allows for team members to go on holiday without letting the customers know, and allows for the team’s size to vary in response to workload all while keeping continuity for the customers.
As well as allowing for team members to work together more efficiently, this makes it really simple for us to control another part of our company image. Of course, our company wants to be seen as organized, well-run, and coordinated, and keeping areas of specialization clearly delineated provides our customers with clear evidence that we are.
-Dave.